TOP-Ed: Selling the Same Old Snake Oil: CTA Lauds QEIA, Despite Enormous Expense and Marginal Impact

Publication date: Dec 9, 2010

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Drug companies often hire researchers to evaluate the prescription medicines they’ve designed. Without fail, the studies reveal – surprise! – that the drugs work. Then, when they want the public to pay top dollar for a product, the drug companies dig up wise-looking doctors in lab coats who tout the “research-based” benefits in television commercials.

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