Viviana Martin

Senior Policy Analyst

Viviana (she/her) joins EdTrust-West as a Higher Education Sr. Policy Analyst. Viviana, a proud Latina and first-generation college student, has dedicated her career to dismantling systemic injustices that disproportionately affect racial and ethnic minorities. She was raised by Mexican immigrants in Palm Springs, California, who instilled in her the profound importance of higher education as a gateway to increased opportunities. Viviana’s passion for meaningful systems change work is grounded in the values she learned from her low-income, immigrant community. She began engaging in this work during her undergraduate career, where she worked in student government to secure funding for scholarships and resources for Latino and other marginalized students (e.g., Latinx Resource Center) and interned with the Mexican-American Legal Defense and Educational Fund, a Latino Civil Rights nonprofit.

Viviana brings considerable experience in policy analysis, strategy, and advocacy. Before joining ETW, Viviana completed the competitive Coro Fellowship in Public Affairs. She worked on research analysis, community engagement strategies, and policy implementation to drive positive change across sectors. Most recently, Viviana worked with UnidosUS, the nation’s most considerable Latino Civil Rights nonprofit, where she uplifted the education, health, and economic needs of Latinos across California and advocated for legislative and administrative policy changes. Viviana attended the University of California Berkeley, where she obtained her bachelor’s in Political Economy with a focus on Inequities in Public Policy.

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Policy Analysis & Development
Higher Ed
Financial Aid & College Affordability

Karla Fernandez

Communications Manager

Karla Fernandez (she/her/hers) joins Ed Trust–West as a Communications Manager with over 11 years of experience advancing social impact initiatives.

Karla started her career as a teacher at Chicago Public Schools and UIC College Prep. After teaching, Karla joined United Friends of the Children to support LA County’s youth in foster care as a college counselor. Through Leadership for Educational Equity, Karla also served as a Policy Advisor Fellow for the office of a Los Angeles Unified School Board Member. She solidified her interests in policy analysis and quantitative research during her time with the Price Center for Social Innovation, the Housing Authority of the City of Los Angeles, and the USC Presidential Working Group on Sustainability. Before joining The Education Trust–West, Karla was the Associate Director for the Southeast Los Angeles (SELA) Collaborative, a network of nonprofits advocating for communities in SELA.

Karla holds a Bachelor’s Degree in Anthropology from the University of Chicago, a Master of Public Policy from the USC Price School of Public Policy, and a Graduate Certificate in Policy Advocacy from the USC Annenberg School for Communication and Journalism. Karla is based out of southern California and is passionate about using data analysis, communications, and digital strategies for policy advocacy and social justice efforts.