The Education Trust–West (ETW) works for the educational justice and the high academic achievement of all students at all levels, pre-K through college. We expose opportunity and achievement gaps that separate students of color, English learners, and low-income students from their peers, and we identify and advocate for the strategies that will forever close those gaps. We work alongside schools, districts, college campuses, and higher education institutions to understand and evaluate the effectiveness of reform strategies intended to reduce and eliminate achievement and opportunity gaps. We use lessons learned in these efforts, together with unflinching data analyses, to drive a state and national conversation about how our P-16 education system can better serve all students.
The Education Trust–West (ETW) seeks a Communications Manager to advance the organization’s ambitious agenda to expose and eradicate injustices and inequities in California schools, colleges, and systems of education. Reporting directly to the Director of Communications, this position will work alongside the research, policy, educator engagement, government relations, and external relations teams to develop and manage communications planning and implementation to further advance the organization’s advocacy goals.
The responsibilities of the Communications Manager include but are not limited to the following:
- Develop and implement digital communications strategies that advance overall strategic communications and the organization’s brand to meet the organization’s goals and objectives
- Oversee development of and maintenance of ETW’s website and microsites, including branding, strategy, design, and implementation including working with the National office on coordination of backend website provider
- Analyze website analytics to inform digital strategy
- Develop and execute paid digital strategies
- Develop and produce content to engage and educate audiences across various channels, including blogs, graphics, websites, and paid media/digital advertising
- Identify relevant stories and exercise engaging storytelling skills online, identify messaging opportunities as they arise
- Provide digital strategy training to staff and external audiences
- Serve as a thought partner to Communications Associate for social media strategy
Strategic Project Management
- Manage editorial and production processes (i.e., project management) for longer lead publications and reports as assigned by Director of Communications
- Develop cohesive communications plans to reach the organization’s target audiences (including parents and student leaders, teachers and faculty members, state and local policymakers, and community leaders) for advocacy campaigns, policy papers, reports, events, and other advocacy documents/tools
- Collaborate with and share pertinent information across teams to improve internal communications
- Write and copyedit a variety of ETW materials including checking for grammar, tone, accessibility, and alignment with key advocacy messages
- Manage website and design consultants
- Support earned media work as necessary
- Support writing and input for development and grant reports as necessary
- Other duties as assigned
QUALIFICATIONS AND EXPERIENCE
- A minimum of five years of experience in communications, digital communications, or related field
- Working knowledge of digital analytics across channels and platforms, and the ability to translate analytics to changes to strengthen engagement with key audiences
- Strong computer skills and experience with communications management platforms such as Sprout Social, CRM such as EveryAction, and WordPress
- Strong project management skills with a demonstrated ability to be flexible and juggle multiple priorities, projects, campaigns, and tasks in a fast-paced environment
- Exceptional follow-through and attention to detail
- Goal-oriented, project-oriented, and achievement-oriented
- Proven experience drafting impactful digital content
- Passion for advancing racial justice, improving the educational experiences and outcomes for students of color and students from low-income backgrounds
- Commitment to “Walking the Talk,” which means operating with – and a willingness to develop – cultural competence, has an understanding that systemic and institutionalized racism significantly affect communities of color and the historical impact of privilege and power on American systems
- Is a self-reflective person open to honest conversations about race, identity, and privilege and how these forces impact our internal and external work and our relationships with each other
- Fluency in writing and speaking in Spanish is a plus
- A bachelor’s degree in communications or a related field
The annual salary for this position starts at $76,000 annually and will be commensurate with experience. The Education Trust–West offers a competitive benefits package, including medical, dental, and vision benefits as well as a 403(b)-retirement plan.
This role will be based in ETW’s Oakland or Los Angeles offices. Minimal travel will be required.
Please provide a short cover letter and resume, combined into one document. Your cover letter should describe your background and relevant experience. In the file name, please write the name of the position you are applying for and your last name: e.g., “Communications Manager_Robinson.” Incomplete applications will not be reviewed.
Please submit your application materials at Recruitment (adp.com) by the PRIORITY DEADLINE of April 24th, 2022. Applications will be accepted/reviewed until the position is filled.
The Education Trust-West is committed to creating a diverse, equitable, and inclusive work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status.
Vaccination for COVID-19: At The Education Trust, the health and safety of our employees is of the utmost importance. As such, all Education Trust employees are required to be fully vaccinated and remain up to date on their vaccinations for COVID-19. New hires should be fully vaccinated and up to date on their COVID-19 vaccinations prior to their first day of work. Requests for accommodation due to medical or religious reasons, or in accordance with state or local laws, will be reviewed by Human Resources.